Digital Marketing Intern

In this collaborative, entry-level role, you will get a chance to learn important skills and gain professional experience by working on digital marketing campaigns with our team. Our ideal intern candidate has a fundamental understanding of digital marketing best practices, graphic design abilities, website UI/UX experience/knowledge, and strong communication skills. Applicants should be completed/on-going students in a bachelor’s degree program (BCA/B. Tech). 

Key Responsibilities: 

• Assist with social media campaigns
• Assist with email campaigns
• Assist with search engine optimization
• Assist with Ui & Ux of website
• Produce and proofread website content
• Collect and report data from marketing campaigns
• Track keyword rankings
• Attend client meetings
• Manage and update company database
• Design and produce sales materials
• Complete other administrative tasks as needed
• Execute tests٫ collect and analyse data and results٫ identify trends and insights in order to achieve maximum ROI in paid search campaigns 
• Track٫ report٫ and analyse website analytics and PPC initiatives and campaigns 
• Carefully manage budgets for campaigns٫ remaining on budget with the ability to estimate monthly costs as well as remedy any discrepancy that may arise. 
• Optimize copy and landing pages for search engine marketing 
• Continually perform keyword discovery٫ expansion٫ and optimization 
• Ensure newly developed code meets SEO best practices by working with the development team 
• Drive SEO in content creation and programming by collaborating with editorial and marketing teams 
• Search for opportunities to optimize website architecture٫ content٫ linking and other factors in the interest of improving SEO positions for target keywords. 
• Work with editorial and marketing teams to drive SEO in content creation and content marketing
• Take responsibility for page optimization for search engine marketing
• Perform ongoing keyword research, discovery and optimization for new relevant keywords to use throughout the company website and marketing materials
• Research and implement search engine optimization recommendations
• Create and execute link building strategy

Qualifications and Skills: 

• Prior internship experience will be preferred 
• Pursing/completed bachelor’s degree (BCA/B. Tech)
• Experience using Adobe Photoshop and other content creation tools
• Computer skills
• Strong verbal and written communication skills
• Proficiency with word processing, spreadsheet and presentation software
• Ability to quickly learn and process information
• Working knowledge of HTML٫ CSS٫ and JavaScript development and constraints 
• Knowledge of ranking factors and search engine algorithms 
• Continually current on latest trends and best practices in SEO and SEM
• A desire to understand what drives Google’s algorithms.
• A commitment to keeping your skills and knowledge up to date.

Job Location

Gurgaon